Privacy Policy

Effective Date: May 5th, 2023
Last Updated: June 30th, 2025

1. Who We Are

Welcome to bbscalingagency.com, operated by BB SCALING d.o.o., an independent marketing agency registered in Croatia (EU). We provide digital advertising and lead generation services on behalf of franchised and independent dance studios.

This privacy policy explains how we collect, use, share, and protect your personal data. It applies to all visitors and users of our website and services, regardless of country of residence.

2. Who Controls Your Data

BB SCALING d.o.o. is the data processor for personal data we collect on behalf of our studio clients. The data controllers are the franchised or independent dance studios we represent for marketing purposes.

For GDPR purposes, if you wish to exercise your rights, we will help route your request to the appropriate data controller.

3. What Data We Collect

We collect the following types of personal data:

Identifiers: Name, email address, phone number
Technical Data: IP address, device and browser information, usage data (e.g., pages visited, time on site)

Marketing Data: Your communications and responses to our outreach

4. How We Collect Data

We collect data through:

Direct submissions via online forms (e.g., contact or sign-up forms)
Phone calls initiated by you or scheduled through our website

Automated tracking technologies, such as cookies or pixels (see Section 9)

5. Purpose of Data Collection

We collect and process personal data for the following purposes:

To generate leads for dance studios
To connect you with local dance studios that match your interests
To analyze and optimize advertising campaign performance
To host and maintain our services

6. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

Consent – when you submit a form or request contact
Legitimate interests – for marketing, analytics, and improving service performance
Contractual necessity – when facilitating communication with studios at your request
Legal basis for marketing communications — e.g., when sending emails or calls and handling consent/unsubscribe rights.

7. Who We Share Your Data With

We share your data with:

Dance studios (our clients), to respond to your inquiries or offer services
Analytics providers, such as Google Analytics, to monitor performance
Hosting and cloud service providers, to operate and secure our website
Advertising platforms, only if consented to by you

We do not sell your personal data.

8. International Data Transfers

As we are based in the EU and serve clients worldwide…, your personal data may be transferred outside your country of residence, including to countries that may not provide the same level of data protection (e.g., the United States).

Where required, we implement appropriate safeguards, such as:

Standard Contractual Clauses (SCCs) approved by the European Commission
Additional technical and organizational measures to protect your data

9. Cookies and Tracking Technologies

We use cookies and similar technologies for:

Website analytics
Performance optimization
Conversion tracking

You can manage your cookie preferences via your browser or a consent banner (where applicable). You can control or disable cookies through your browser settings or via our cookie consent banner, but please note this may affect site functionality

10. Your Rights

Depending on your location, you may have the following rights:

Under GDPR:

Right to access your data
Right to rectify inaccurate data
Right to request deletion (right to be forgotten)
Right to restrict or object to processing
Right to data portability
Right not to be subject to automated decision-making

Under CCPA (California Residents):

Right to know what personal information is collected
Right to request deletion of personal data
Right to opt out of sale or sharing (we do not sell data)
Right to non-discrimination for exercising your rights

To exercise your rights, contact us at: info@bbscaling.agency

11. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy, or as required by applicable laws. Typically, this means:

Lead data: retained up to 24 months
Analytics data: retained up to 26 months (e.g., Google Analytics)
Phone recordings or call logs (if applicable): retained for up to 48 months

12. Data Security

We take appropriate technical and organizational measures to safeguard personal data, including:

SSL encryption
Secure servers and databases
Access restrictions and employee training

However, no method of transmission over the internet is 100% secure. We encourage you to contact us if you have any concerns.

13. Children’s Privacy

Our services are not directed to children under the age of 13 (U.S.) or 16 (EU). We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it.

14. Policy Changes

We may update this Privacy Policy from time to time. The updated version will be posted on this page with an updated revision date. Material changes will be communicated via our website or email where appropriate.

15. Contact Information

For any questions, concerns, or to exercise your rights, please contact us:

BB SCALING d.o.o.
Email: info@bbscaling.agency
Website: https://bbscalingagency.com/
Registered Address: [Rožići 12, 51221 Kostrena, Republic of Croatia]