You are supposed to pay for your studio’s rent, taxes and teachers while giving money to agencies that don’t understand the client avatar who will invest in private lessons.
For them, dancing is just one world, but it isn’t…
“Ballroom people”
are very different than
“salsa” or “bachata” people.
Also,
You want successful people as your clients…
Successful people respond to a very different set of “messages” than your “average Joe”
Funny enough, the
“marketing guy they appointed to you”
doesn’t know that these people & different dances are their own culture.
Imagine finding out that most of your budget has been spent on the wrong people…
Yup, that happens every day!