Marketing for dance studios: By dancers - for dancers.
If you’ve ever wanted to work long-term with someone who understands how to bring in more intros, sales & quality students + wants to make you the #1 studio in your city – I’m that guy.
Successful ROI reports, sales & recommendations from studios around the world!
Recommendations from the best studios around the world ( it will load give it a sec 😀 ):
Hi dance studio owners, my name is Bartol.👋
I’m a professional marketer turned dancer and performer for the most famous ballroom & salsa dance school in Croatia “Dansel by Elio Bašan” and I have 7 years of experience in high-level “lead generation marketing” working for billion & million dollar companies worldwide.
Here you’ll see my marketing system that I use for all dance schools – from large dance studios to those that are a “1-man-band”.
99% of marketing agencies don't understand our industry.
To be honest, I believe that only a dance studio owner can fully understand another dance studio owner’s problems.
At this moment, I am currently working with 40+ dance studios in the US, UK, Canada, Europe, Dubai & Australia.
They don’t work with me because I am a dancer – they work with me because I understand how to bring in more students with very profitable margins.
All of this started by accident and as a passionate dancer myself – I want to bring this value to other dance studios.
+ I am born on the same day as Patrick Swayze (18th of August), it’s faith for me to make a difference in the dancing world I’m tellin’ ya 🙂
I bring profit, not survival.
I create campaigns for ALL dance classes that you need to fill up.
All potential participants are prequalified so that you know exactly their “wants and needs”.
- Prequalification lets you know everyone's "wants and needs" no matter if they are a beginner or advanced dancer.
- From experience, every third lead from Google is a good lead. For FB/IG that number goes for every 10th lead.
Ads are everything!
50% of everything.
A great ad is only 50% of the job, but a very important 50%.
I can make a great ad for everything you need – adult classes ads, teacher recruitment ads, wedding classes ads, ladies only or children classes ads – which will surely do well.
- Adobe Premier Pro expert
- Adobe Photoshop expert
Marketing lies, People in your class don't.
I’m crazy about dancing and this job. That’s why I analyzed hundreds of comments on forums and communities where people talk about their problems before starting to dance. This is the reason why my ads work much better than others because an adult man, a mother or a child can 100% find themselves in the ads.
- I NEVER "rub" your eyes with irrelevant "click" and "reach" statistics. It matters who came to the studio.
- If we start working together, I will not work with any other dance school in your area.
Zuckerberg won't like it but it will bring you the right people.
When I say we “optimize” ads, I mean that I separate campaigns on Google and FB/IG by age, gender, interests and about 67 other info points so that you don’t waste money on people who won’t turn into dance school students.
- If a man wants to dance salsa - he'll get an ad for salsa. If a mother wants to enroll her child in dance recreation, she will get such an ad. You want hip-hop or ballet? That's what you'll get.
- Through optimization, we reduce the cost of bringing a person to the dance studio (expression for "we save you money").
Trust a boring communication? NO.
The first impression is the most important, right? Most dance studios say they get that, but they really don’t. Imagine that you answer an email with one to two sentences, and your competition sends a video response, gives a personalized answer to each question and adds all-important-dance-related information…
- Video is the #1 way to eliminate "brakes" between you and future participants. You also get extra credibility points.
- You can be the most decorated studio, but people choose a dance school according to their first impression!
SMS & Email marketing like the "big brands", but with dancing suave.
Why would someone take 5 minutes to read your emails?
It’s all about storytelling – I have great scripts tailored for top storytelling that will make people actually want to dance at your place and hear your story.
- Every participant receives an SMS upon registration
- I cover the SMS cost. You will look very professional
Every dance school today depends on reviews.
Salsa, Bachata and Kizomba are creating more and more dance schools… Whether you want to become or stay the #1 most popular dance school in your area, my BB Scaling Agency™ review system is the perfect tool to achieve this goal.
- Happy attendees don't normally post reviews → I'll change that
- Attendees whom no one can satisfy will be the first to complain → I'll prevent that
81% of people read Google reviews and thus decide which dance school to choose.
Source: Google local consumer review survey 2022.
- Rule #1: If you really care about online and real life reputation of your dance school, take this rule very seriously
- Rule #2: Don't forget rule #1
Lead automation - all inquiries in one place.
Do you work alone or do you have a large number of teachers and instructors? This is what you need.
As soon as there is a new qualified inquiry or direct call from the ads – you will receive an email notification.
Due to the prequalification, you will know exactly what each person wants from the class, so it will be easier for you to honestly sell and teach with more quality.
Prequalification
You know exactly:
- Do they have a dance partner?
- Which course are they interested in?
- Are they students? (some schools give discounts to students)
- How would do they prefer to pay for the classes / lessons?
The important thing here is not the easier sale, but that the whole journey from the ad to the purchase actually makes sense in a person's mind.
It makes sense because we took him by the hand and honestly led him from the problem to the solution.
Contact info
These are:
- Name and surname
- Telephone number
- E-mail address
- City (if you have multiple locations)
- Whatever else you need
Notes
You, your team or reception writes down what happened to that couple / that person at the end of everything.
The green row indicates that the couple/person has successfully enrolled and has paid for the lessons /class.
Prequalification
You know exactly:
- Do they have a dance partner?
- Which course are
they interested in? - Are they students?
(some schools give
discounts to students) - How would do they prefer to pay
for the classes / lessons?
The important thing here
is not the easier sale,
but that the whole journey from the ad
to the purchase actually makes sense in
a person's mind.
Contact info
These are:
- Name and surname
- Telephone number
- E-mail address
- City (if you
have multiple locations) - Whatever else
you need
Notes
You, your team or reception
writes down what happened
to that couple / that person
at the end of everything.
The green row indicates
that the couple/person has
successfully enrolled and
has paid for
the lessons /class.
And yes, I make videos for IG reels, TikTok and YouTube because...
People need to know you're alive (even if fully booked!).
Strategy sessions
With me, you will receive a video report lasting 5-15 minutes.
This means that once a month or every week ( depending on what you like better )
you have to open my video on your phone to know what happened with your dance studio social media accounts and campaigns.
All without any long PDF documents to decipher.
OK, I'm interested.
How does this work and how can we get started?
Here’s a breakdown of how I run shop.
#1: I never push huge discounts or advertise “free classes”
I am extremely annoyed by ads that focus on “FREE CLASSES”
It’s the same story when you see brands that write “from XY euros per month”, and everyone knows that this is the price for 36 installments -.-
Yes, you and I know that it “works”, but even when it “works” you have to work twice as hard to turn the people who come to the dance class into paid beginners.
Awful, right?
Bad offers attract bad people.
The offer has to be good, but that doesn’t mean taking the route of minimum resistance.
#2: I bring qualified leads who know your prices and want to dance.
Ok what do I mean by this:
Every inquiry and call generated by my ads will be PROPERLY prequalified by showing the intro deal price and asking the right questions:
Do they have a partner?
What’s the #1 reason they want to start dancing?
What dance style are they interested in the most?
Have they ever danced before?
In that way,
you are dealing with people who know how much your lessons or classes cost and are ready to take the first step.
#3: Everything has already been tried & tested
For all dance services, I have ready-made ads and pages that are proven to work if:
You need more private or group lesson students on a weekly basis.
You want to fill up a ladies only, hip hop, or children’s class – we post that ad
If you need to recruit new teachers – we have the proven solution.
I’ve made thousands of FB/IG/Google campaigns (and dance steps) in my life – you’re in safe hands.
#4: First month is FREE + what’s the price?
It goes like this:
1. If you are not satisfied with the service, I will refund you the money.
2. If your school is fully filled up and you don’t need new students but just great online presence, we’ll do the 3x week FB/IG reels TikTok & YouTube content + the review collection system.
3. My full-service covers:
– Google Review collecting system (You’ll get anonymous feedback from your students + increase your popularity on Google)
– 3 times a week I will post a video for your dance school (Tiktok, FB/IG Reels, and YouTube – yes you’ll be everywhere)
– Setting up and advertising your studio on Google
– Filtering & Prequalifying all leads
– Call recording to know if the reception / your team is answering “correctly”
I cover the cost of hosting the call tracking & hosting all pages.
You cover the ad spend.
Price – Please contact me as it’s difficult to give a specific pricepoint because:
- Doing advertising for a studio in Croatia is different than for a studio in the US or anywhere else in the world.
They both could be doing incredibly well for their country’s standard but their prosperity level is vastly different. I have to adjust my pricing for each country so please contact me to find out the pricing for your location!
Need a website or automations?
By the way, I have excellent knowledge in creating websites or automations.
So far I have created over 70 of them.
A lot of dance schools have websites that look like they were made 20 years ago 🙁
How can we start?
You literally just have to reach out.
I have everything ready.
If you want to hear from me – click on the button below.👇
Questions I get before we partner up:
Why should I choose you and not some agency?
Great question – here’s why:
I have the privilege that 7+ years of practice, research, conversations with small and large clients and dance centers have led me to 3 conclusions about how most agencies in the world work with dance schools:
HIGH NUMBER OF LOW QUALITY INQUIRIES – Agencies advertise free classes in the foreground, but this only brings in people who cannot afford your service. And then you have to deal with those people.
“NO PRICE AT ALL IN ADS” – Many agencies sell your lessons and classes in a way that people don’t buy. Knowing the intro price or the monthly group classes price is the MOST NORMAL thing in our life.You need to see results as soon as possible because you have to pay for the dance studio, the staff and the taxes, and not allowing any pricing info on your ads is usually a deal breaker if you don’t have a good reason for that!
AUTOMATIC “REMINDER” – Agencies will use automatic exchange of text messages, emails and calendars to remind everyone to “come to your dance classes”. The point is not to annoyingly persuade people, but to tell a story in which they recognize dance as their truth in solving problems – be it health or entertainment.
And that means you will be selling to someone who doesn’t want to buy.
This is why I think there is room for change. For something better.
And look, I’m not saying I’m the holy king of the “Dance Marketing Repair Kingdom.”
All I’m saying is that if I can change our dance world and dance industry for the better, I will.
How much should my monthly ad spend be?
This really depends on your location which determines the cost of advertising.
For example, the median cost of advertising on Google in the US is 3.6$ for a click.
In Italy and most European countries it’s at 1.5€.
Therefore, USA / Canada / UAE / Australian studios start with 15-30$ per day in ad budget.
European studios can do 10$-20$.
No matter where you’re located, you will see results in the first 1-3 weeks and often times, studios see paying students in the first month.
Do we need to sign a contract?
No, I do not require the signing of a contract.
If you’re getting results – you’ll keep paying me because it’s worth it.
Keeping it simple & trustworthy.
How fast can we start?
Given that you know the price and how everything works.
Our initial conversation on the phone can last 15-20 minutes.
After that, if you want to start working with me, I will send you an invoice and when you pay it, I will start the preparation.
Preparation takes 24-48 hours. (Sometimes it takes a little longer if I need to collect your videos and pictures)
I don’t need 2 weeks or a month to prepare a “strategy”.
How fast can I see the results?
You will certainly see the results already in the first month of cooperation or on the day of people enrolling in your classes.
To really see the long-term potential of this kind of marketing, we should work togheter for a minimum of 3 months.
Making a name for yourself, being a “dance leader” in your area, having steady growth month after month is not something that is achieved overnight.
This is much more than “advertising”…
Great marketing for dance schools can change the school and your life as a dance teacher.
Is this "THE" service for me?
If you have your own routine and don’t want to expand your business – great, everyone has their own pleasure.
If you don’t care about your online image and live only by people’s recommendations – recommendations are great, but if you don’t care what people think about you on the Internet, I understand you completely.
I also struggled with the fact that the internet is not that important because it’s not “a real place”, but the opinions of people on the internet are (unfortunately) the most important nowadays.
If you think marketing is an expense – remember Peter Drucker once said “All you need for a company to thrive is innovation and marketing.”
This service is for people who want to break through their “ceiling” in the dancing business and be committed to progress.
I don’t want a dance collaboration with “everyone”.
I only want to work with people who are willing to move forward and have a passion for “something more”.
Want to hear more and get your first month of advertising for free?
Slow - quick - quick - slow
Reach out to me below
Fill out the form or call us on +385 99 408 2338.
Contact information
If you prefer to talk on the phone or have a longer email to send, my contact information is below.
(Call on weekends too, dancing never sleeps).
